non vital artifacts

Non Vital Artifacts focuses on cycling accessories, offering products that are undeniably functional but playfully challenge the balance between practicality and aesthetics. Emphasizing the experience of consumer culture and branding, the brand creates a deliberately uncomfortable interaction by attaching oversized tags to the products. These tags are designed to remain on the items as a mark of the brand while also being intentionally inconvenient for the user — a statement on wearing the brand itself. While the products are minimalistic and uniform in appearance, the tags are bold and eye-catching. Additionally, the brand’s unconventional logo features a varying stone symbol on different products, representing an object with no clear functional use, which reflects the essence of the brand’s name.

This approach extends to the broader commentary on modern consumerism, playing on the tension between what we need and what we want. Non Vital Artifacts humorously mocks users who are willing to purchase unnecessary items purely for their aesthetic value. The tone of voice is intentionally technical and slightly cynical, bordering on teasing the customers. The brand is a fusion of two influences: Last Frame, a Japanese bag brand, and Colossi, a European bicycle manufacturer.