colbo 2 is a seasonal second-hand market operating under an alternative business model, offering a unique social platform for selling clothes. At its core, colbo 2 aims to craft a renewed shopping experience — slower, eco-conscious, and socially driven — inviting participants to engage in an alternative form of commerce that values human connection and the shopping experience itself. The design draws inspiration from old Israeli advertisements and the evolution of commerce and advertising in Israel, with a retro style running through all graphic elements — from copywriting to fonts and visuals.
The design bridges nostalgia and modernity, combining eclectic visual elements to create a fresh and distinctive experience. The project includes functional items such as tags, registration booklets, receipts, and a digital marketing campaign with photos tailored for social media promotion. Additionally, the market features retro-inspired soda bottles reminiscent of the 1960s and reusable cloth bags as a sustainable alternative to shopping bags.
posters
social media
(instagram story)
social media
(instagram posts)
stickers
<<campaign photoshoot>>
